How KFC used social media to turn ‘haters’ of its fries into fans

Post date September 20, 2020
Categories Industry Reports
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The campaign – ‘Ain’t No Small Fry’ – launched on Twitter with KFC paying to promote criticism of its old chips to existing KFC fans, and those who had tried and criticised its chips. This was backed up in traditional media, where KFC paid to amplify the abuse in outdoor and national press.

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