Measuring the Return on Investment (ROI) of User Experience (UX) Research

How do you Measure the ROI of UX Research?

Time and time again, user experience testing has proven to be an integral part of retaining customers, bringing in new customers, and improving your users’ overall experience with your brand. But if you are just getting started in user experience testing, how do you measure the ROI of your UX research to share with valuable company stakeholders? In this webinar, we will break down the true value of a positive customer experience, highlight tangible ways to calculate the ROI of your user research, and teach you how to share the true value of your user experience research.


Our goal is to help you calculate ROI based off of your company’s unique KPIs. With our platforms unique and customizable testing features and our experience in generating valuable customer insights, we will show you how interconnected your company’s goals are with testing and evaluating your brand’s customer experience.

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Our Blog

Our Blog

Our blog contains all the info you need to be a leader in UX research. Your websites, mobile apps, prototypes, and even competitor assets can be researched via our easy to use UX tests. Optimize your user interface, and ultimately, your customer experience.

Help and Documentation

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FAQ Clients


Here, you can find the most popular questions regarding Userlytics’ capabilities and UX testing platform. For example, “What kind of User Testing does Userlytics do?” Or, “What is prototype usability testing?”