Marketing Funnel: When and How To Use User Research
LEARN WHEN AND HOW TO USE UX RESEARCH IN EACH STAGE OF THE MARKETING FUNNEL
As industry leaders in user experience research, we are pleased to offer you access to our latest white paper: When and How To Use User Research in Each Stage of the Marketing Funnel.
While all marketing funnels are created differently, there is one element that is consistent and essential among all of them: research. By the end of this white paper, you will have gained a deep understanding of when and how user research can be applied to your next marketing strategy, alongside some content ideas that can aid your efforts.
This white paper examines each stage of the marketing funnel and explains how a UX platform can make you more efficient, thoughtful and effective through each stage of development. We will break down the challenges and objectives of each marketing funnel stage, and share fundamental research tools you can use to address them. This white paper also provides you with new ideas on how to find your target audience, understand what they require from you, and build marketing strategies that appeal to them. We can’t wait to show you how user experience research can be used to build a successful marketing strategy!
WHO IS IT FOR?
This white paper is for any Marketing Professional, User Researcher, UX Designer, or Market Research professional looking to incorporate more data driven research into their business practices. We can show you how to maximize the value of UX research within every step of the marketing funnel and launch, based on our extensive experience running one of the largest UX testing platforms in the world.
WHAT WILL YOU LEARN?
How to appeal to your audience and discover your brand’s unique factors and calls-to-action
How to incorporate fundamental research tools into your marketing funnel strategy
How to build content ideas that will spark interest in your audience and build brand success
