The Subscription Economy: Unlocking the Power of User Research to Drive Growth and Retention in SaaS
LEARN HOW A POSITIVE USER EXPERIENCE CAN ENSURE CUSTOMER RETENTION AND UPSELL WITHIN SUBSCRIPTION BUSINESSES
As industry leaders in user experience research, we are pleased to offer you access to our latest white paper – The Subscription Economy: Unlocking the Power of User Research to Drive Growth and Retention in SaaS.
As of March of 2021, it was reported that a whopping 78% of adults currently have subscription services. Not only is this business model thriving, but it is also rapidly growing. In order to maintain this growth and success, businesses with a subscription model need to understand what delights their customers through a positive and intuitive user experience – that’s where UX research and testing come in.
To better understand the value of UX research in subscription-based services, this whitepaper will dive into various facets of subscription-based services within the context of Software-as-a-Service (SaaS) companies. It will then cover the drivers of the SaaS industry, before honing in on how businesses in this space can unlock the power of user research to drive growth and retention. We can’t wait to show you how user experience research can be used to build a successful upsell and churn reduction strategy!
WHO IS IT FOR?
This white paper is for any Marketing Professional, User Researcher, UX Designer, or Market Research professional looking to improve the Net Revenue Retention metrics of their subscription model business. We can show you how to identify customer pain points, gather feedback from customers, and ultimately, how to optimize your user interface and user experience for improved customer retention and upsell.
WHAT WILL YOU LEARN?
What exactly is the subscription economy, and what impact does it have on business now and in the future
How can user research allow subscription businesses to thrive
What benefits does cyclical UX testing have on a subscription business in terms of increasing upsell, reducing churn, and more