A Match Made in Heaven: UX Research and Product Led Growth
EXPLORE THE POWERFUL CONNECTION BETWEEN UX AND PRODUCT LED GROWTH
While these companies all offer different services and digital products, they all have one thing in common — a product led growth strategy.
Whether you’re planning a new product launch, a brand revamp, or are simply looking for a way to grow the spend of your existing customers, implementing a product led growth strategy can allow you to leverage your customers as a channel for expanding awareness within your existing accounts, and increase average spend per customer.
Our white paper, “A Match Made in Heaven: UX Research and Product Led Growth,” will give you a deep understanding of what exactly product led growth is, why it is so successful, and the UX tools you can use to understand your customers needs in order to build a product they love.
WHO IS IT FOR?
This white paper is especially designed for B2B SaaS vendors looking to implement a product-led growth strategy, although its lessons are also applicable for non SaaS and B2C vendors. The white paper will give UX researchers, designers, product managers and marketing executives a rundown on product-led growth strategy, and how remote UX testing can be used to achieve product-led growth. This white paper will also go over some of the most commonly used UX testing tools, and explain how the various qualitative and quantitative data they provide can be applied toward a PLG strategy.
WHAT WILL YOU LEARN?
How to appeal to your audience and discover your brand’s unique factors and calls-to-action
How to incorporate fundamental research tools into your marketing funnel strategy
How to build content ideas that will spark interest in your audience and build brand success